Being in all these advertising classes, I’ve noticed that one particular type of advertising that I found extremely interesting. This is “clean advertising.” What this is is a company will put stencils down on the ground and power wash over them and create and advertisement. I found one company that does this and they are called CURB. They said that clean advertising is:
“A highly targeted natural media which works by literally cleaning your advert into almost any high footfall urban location. Using custom made equipment we create crystal clear messages by selectively removing dirt, to create a stark contrast between the dirty surface and original as-new colour of the pavement.”
I think that this is a great way to advertise and pretty interesting. It’s a great way to grab someones attention and a “green” way of advertising.