I had to do a report on alternative media in one of my classes and found some very interesting stuff on wall and floor projections for advertising. I found that many companies like to use these projections to attract consumers attention. For instance, one video that I found was for Travelers Insurance where a person is walking by this screen that has the Travelers Insurance logo on it (an umbrella), but it is made up tiny umbrellas and when someone walks by, their image pushes the umbrellas around. I noticed that a lot of people have posted videos about interactive media such as these wall and floor projections and they have gotten a good amount of hits. I also noticed that a lot of companies do this out of the U.S.
I couldn’t find examples of people using this kind of advertising in the U.S., but maybe that’s something that will become the new craze.