I recently read and article about BMW vs. Audi billboards and how they are constantly in a race with each other. I think that billboards should be brought back and made more creative. For instance, the first time I remember seeing a billboard that actually caught my attention was the Chick-Fil-A Cows that were posted up on top of billboards making it look like they were rebelling and trying to show that people need to eat less beef and more chicken. Genius idea. I think bilboards are a great way to advertise, I just think that people sometimes forget how it can be done right to the point where people will actually notice. This article about BMW vs. Audi proves my point about billboards and how they can actually make an impact on people.
http://www.bmwblog.com/2009/04/13/billboards-war-bmw-vs-audi/
